Don Broco have announced their new album Technology, due for release in early 2018 through SharpTone Records.

To mark the occasion, the band has released the video for “Stay Ignorant,” the latest track from the record.

“Stay Ignorant” is another huge rock anthem from the Bedford four-piece, with danceable riffs and massive singalong choruses. The video captures moments from the band’s surprise sets at Reading & Leeds Festivals this summer, where The Pit tent was full to bursting with fans who had worked out that the advertised billing of “The Prettyboys” was in fact the mighty Don Broco.

Frontman Rob Damiani explains that the lyrics to the song were inspired by the Lord Byron quote: “Sorrow is knowledge: they who know the most must mourn the deepest o’er the fatal truth, the Tree of Knowledge is not that of Life.”

The new track follows the release of the singles “Technology,” “Pretty,” and “Everybody,” which have delighted fans.

“Stay Ignorant” is available here.