Austin, TX’s Hovvdy have released a video for “Petal,” the lead single from their new album, Cranberry. NPR, who premiered the video today are saying it’s “tender, thoughtful bedroom pop built off simple elements and pensive melodies.” Cranberry is available for pre-order now and due out 2/9 via Double Double Whammy.
Based in Austin, Texas, Hovvdy is the writing and recording project of Charlie Martin and Will Taylor. The duo, both primarily drummers, first met in the fall of 2014 and quickly bonded over a love for quiet music. Within a few weeks, they had combined songs and began recording their first EP in bedrooms and family homes across Texas.
By 2016 the two had committed to each others growth in songwriting and recording, resulting in their debut album Taster, originally released on Sports Day Records and reissued in 2017 by Double Double Whammy. Hovvdy has found a unique identity in rhythmic, down-tempo pop songs that are hopeful, yet melancholy; relatable, yet distinguishable.
Hovvdy’s sophomore album, Cranberry, expands on a familiar texture, building off Taster‘s minimal complexity and covering new ground. Cranberry will be released on Double Double Whammy on February 9th.
Photo credit: Bronwyn Walls