Now, Now Announce First Full-Length Album in Years; Unveil New Single “AZ”
Today, Now, Now has announced some exciting news. Along with a brand new single, the indie-pop dynamic duo has finally revealed the release date for their highly-anticipated studio album titled Saved, due for release on May 18th via Trans Records. This album will be a momentous one for the iconic pair, as it is the first full-length release in roughly six years (since Threads back in 2012). It also marks a milestone in the band’s career since going back to their roots as a two-piece, and why we felt they are a band to watch in 2018.
Saved will be a mysterious one to fans, though it is undoubtly an important and personal one to both KC Dalager and Brad Hale, signifying their struggle to save both their musical careers and themselves. The process was long and trying to each member, but in the end they came out with great insight and a solid vision for the future.
“Once we really followed our own vision is really when things started coming together quickly.”
“I was definitely scared at the start of the process to go outside of [the] box,” says Brad, “but I wanted to so bad. Once we really followed our own vision is really when things started coming together quickly.”
“If we had put an album out right after Threads, we wouldn’t have gone through that period of self-discovery,” says KC. “I think we would’ve continued to stifle our emotions and hide the fact that we were struggling as much as we were. We needed to hit rock bottom.”
The band did an extensive interview with FADER on the meaning behind the album and the journey leading up to it. You can read the full story here.
“This is the most exposed I’ve ever been lyrically. I’ve never been this open.”
Now, Now has been teasing the new album for some months now with their comeback single, “SGL”, and its follow-up “Yours”, while keeping the album details under wraps. The band’s new single “AZ” gives us a little peak inside KC and Brad’s minds while writing the new album. Though the song sends us back to simpler times with its warm sound and nostalgic vibe, KC speaks hauntingly of holy figures in the night in the verses, making it their most mystifying yet honest piece to date.
“I’d never felt comfortable being myself. I always felt like I needed to hide behind something,” KC explains. “’Back to the heart of it all’ from the song ‘AZ’ is the most important conceptual lyric for this album. This is the most exposed I’ve ever been lyrically. I’ve never been this open.”
Alongside the announcement of a new song and upcoming album, Now, Now will be headed back to the UK/Europe with some headlining shows this May, following their SXSW appearance in March and voyage with Parahoy! this April. A full routing of upcoming shows are below, and tickets can be purchased on their website.
Saved will be out May 18th. Album pre-orders will be available soon.
13 – SXSW 2018 @ KCRW Official Night Showcase @ Elysium
14 – SXSW 2018 @ PledgeMusic, NoiseTrade & The Current presenting PledgeHouse
Day Showcase @ Blackheart
14 – SXSW 2018 @ Communion Official Night Showcase @ Blackheart
15 – SXSW 2018 @ After The Gold Rush/Noisepop Showcase @ Sidewinder
15 – SXSW 2018 @ Twix House of Duos @ Lustre Pearl
*More Shows TBA
06 – 10 PARAHOY! Cruise
14 – London, UK @ The Dome
15 – Birmingham, UK @ Mama Roux’s
16 – Bristol, UK @ The Exchange
21 – Manchester, UK @ Night People
23 – Berlin, DE @ Cassiopeia
24 – Cologne, DE @ Artheater
26 – Amsterdam, NL @ London Calling
27 – Paris, FR @ The Olympic Cafe