Now, Now – Brooklyn, NY – 7.12.18

Now, Now
Baby’s All Right – 7.12.18
Words & Photos by Jordyn Beschel

“Crush me up into a powder,” KC Dalager sings as she jumps from the stage to the venue floor, fans quickly circling around her as she rides into the final cadence of their second encore song. Twirling around until she found her way to the floor, she drops to her knees before the crowd and sings in closing, “Loving me baby is easy, where do I begin?”

Now, Now is an utterly indescribable band, said in the highest degree. Their sound mixes elements of virtually every genre in the leading music industry, and their lyrics encompass just about every emotion of the human condition. Their live show in Brooklyn, NY last night had only confirmed this notion tenfold. Though the band has made it known that their music is for them and the fans, and that media good or bad has little impact on their spirits, we have to be honest about our thoughts. Saved is undeniably on the top of our Albums of the Year list already, but seeing the band perform the album live (and in full) had surpassed any expectations we could’ve ever had.

The venue was well packed before the band took the stage, seeing as the show sold out months in advance and was the first on the tour to do so. Baby’s All Right is quite the cute and quirky music venue, but its smaller scale made for a perfectly intimate show. Drummer/producer Brad Hale lead the members to the stage, and fans were already screaming in excitement. As fans since the Cars days, seeing the band come such a long way and have so many fans new and old swarming the house made our hearts swell.

Opening up with the song that started it all up again, the crowd sang along joyously to “SGL” in unison with Dalager. Now, Now got us up and dancing feverishly as they followed with our personal favorite off the new album, “Can’t Help Myself”, before dipping into the emotional “Holy Water” and taking us back in time to Threads with “Prehistoric” and “Wolf”. We could go on and on about how great their setlist was–I mean, they played the new album in full, could we get any more blessed? However, the most significant aspect of the night was their actual performance of said songs.

Like we said, we’ve been fans for a while, and this isn’t our first rodeo. In the past, Dalager had almost always had her guitar attached to her body while still jamming out to their more rock-influenced songs.  With most songs from the new album, she was roaming free with just her microphone, allowing her to engage so much more with the crowd and show off her badass dance moves (especially those synchronized moves during “Knowme”). Hale himself even had chances to step away from behind the kit for a few songs, like during their new rendition of “But I Do” in the encore. To say it simply, there is a new air to the band that translated so well to their live show. The performance was effortless, and the duo seemed more confident than they ever have before. Of course to the fans, Now, Now could do no wrong, but what made it so special was that despite it all, they were simply, unapologetically, just being themselves.

Trust us when we say you do not want to miss this tour. Check out the remaining Saved support tour dates below!

Remaining Saved US Tour Dates:

7/13 – Philadelphia, PA @ Johnny Brenda’s

7/14 – Washington, DC @ Songbyrd

7/15 – Carrboro, NC @ Local 506

7/17 – Atlanta, GA @ The Masquerade

7/18 – Nashville, TN @ Exit/In

7/20 – Dallas, TX @ Club Dada

7/21 – Austin, TX @ Stubb’s Jr.

7/23 – Phoenix, AZ @ Rebel Lounge

7/24 – San Diego, CA @ Casbah

7/25 – Santa Ana, CA @ Constellation Room

7/27 – Los Angeles, CA @ The Troubadour

7/28 – San Francisco, CA @ The Independent

7/30 – Seattle, WA @ Crocodile

7/31 – Vancouver, BC @ Biltmore

8/1 – Portland, OR @ Doug Fir

8/3 – Salt Lake City, UT @ Kilby Court

8/4 – Denver, CO @ Globe Hall

Now, Now

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