March 24th-26th, Third String Productions took over The DFW area once again to host the 10th annual So What?! Music Festival. Third String set up camp at AirHogs Stadium in Grand Prairie to bring together an eclectic mix of both music and people. As expected, they did not disappoint. This year’s lineup included artists such as Mayday Parade, Never Shout Never, Pouya, Capsize, Power Trip, and Attila just to give a taste of how mixed this festival really was.
To kick everything off, So What ?! did something new this year by taking over Deep Ellum almost in it’s entirety. On Friday night, there were multiple showcases throughout Dallas clubs featuring some bands that were already scheduled to play the festival. This was a fun addition to the usual weekend because it created an extra day of music at a lower cost. It also allowed for more local bands to play the event.
In usual So What?! Fashion, stages were roughy divided by genre. During the first day bands such as, Mayday Parade, Cute is What We Aim For, and Never Shout Never all performed special albums front to back.. With all of these older albums being showcased, it gave the whole day a very nostalgic feel and brought out a new demographic than usual. Helping close out the day were South Florida rapper Pouya and metal band Attila. Both acts had phenomenal sets, ending the first day with a bang.
As for Sunday, the lineup was more geared more toward metal and hardcore fans. Starting off the day were metal bands such as Phinehas, Capsize, and Jesus Piece. While hardcore bands like Turnstile, Backtrack and even Dallas natives Power Trip, played in the evening. But Third String kept the alternative vibe by adding artists Dance Gavin Dance and Four Year Strong to the bill, making sure everyone had something to enjoy. To end an incredible weekend, The Story So Far headlined Sunday. and I don’t think there was a better band to close out a weekend like this one.
Overall, Mike Ziemer and his team did an incredible job. As someone who has been attending this festival for five years now, I can honestly say that they go above and beyond. Ziemer has fine tuned what makes an excellent festival and I’m already looking forward to announcements for So What?! 2018.
Never Shout Never
Photos by Zoe Dillman
Write up by Nikki Phillips